1. Introduction

Welcome to RealTech Power Marketing (“we,” “us,” or “our”).
We are committed to protecting the privacy of our business clients, partners, and digital audiences.

This Terms, Privacy, Cookie & Device ID Policy describes how we collect, use, disclose, and safeguard information in connection with our marketing, advertising, and technology services.

We comply with applicable privacy laws in Canada (including the Personal Information Protection and Electronic Documents Act – PIPEDA) and the United States (including the California Consumer Privacy Act – CCPA/CPRA and other state privacy laws).

By using our website, advertising platforms, or services, you agree to the practices described in this Policy.

2. Information We Collect

We collect information to conduct our business, communicate with clients, and optimize advertising performance.

1. Information You Provide

We may collect information that you or your organization provide directly, including:

• Name, title, and company name
• Email address, phone number, and mailing address
• Payment or billing information (if applicable)
• Business communications, inquiries, or feedback

1. Information Collected Automatically

When you interact with our website or digital platforms, we may automatically collect:

• IP address and approximate geographic data
• Browser, device, and operating system details
• Website interactions, referral URLs, and time spent on pages
• Data from cookies, web beacons, or similar technologies

1. Information from Third Parties

We may receive aggregated or anonymized data from advertising partners, analytics providers, or data enrichment tools used for legitimate business-to-business (B2B) marketing.

3. How We Use the Information

We use information to:

• Provide and improve our marketing and advertising services
• Communicate with clients, prospects, and partners
• Manage business relationships and deliver proposals or campaigns
• Conduct analytics, measure performance, and optimize content
• Detect fraud, prevent misuse, and ensure data security
• Comply with contractual or legal requirements

We do not sell personal or business information.

4. How We Share Information

We may share limited information with:

• Service providers assisting with hosting, analytics, or campaign management
• Business partners for collaborative marketing or co-branded programs
• Legal and regulatory authorities, when required by law
• Corporate successors, in the event of a merger, acquisition, or asset transfer

All partners and vendors are contractually required to protect information and use it only for authorized purposes.

5. Legal Basis for Processing

We process information under:

• Consent, where required or given voluntarily
• Contractual necessity, to deliver services or fulfill agreements
• Legitimate business interest, including B2B marketing and analytics
• Legal compliance, when processing is required by law

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website effectively, analyze visitor behavior, and improve marketing outcomes.

Types of Cookies

You can manage your preferences through our Cookie Settings link or via your browser settings.

7. Cookie Consent

When you visit our website:

• Selecting “Accept All” enables all cookie types.
• Selecting “Manage Preferences” lets you control categories.
• Selecting “Decline All” enables only essential cookies.

You can modify your preferences at any time through the Cookie Settings link in our footer.

8. Collection and Use of Mobile Device Identifiers (for Ad Recipients)

Overview

To deliver and measure digital advertising campaigns, RealTech Power Marketing and its technology partners may collect or receive technical data from individuals who view or engage with ads distributed through our platforms, websites, or mobile apps.

Types of Information Collected

• Mobile advertising identifiers, such as Google Advertising ID (GAID) or Apple IDFA
• Device and connection data, including model, OS, IP address, browser, network, and timestamp of ad interaction
• Engagement information, such as ad views, clicks, or lead-form submissions

Purpose of Collection

We process this data to:

• Deliver targeted or interest-based advertising
• Measure campaign reach and engagement
• Detect and prevent fraud or invalid traffic
• Produce aggregated audience insights

All data is used in pseudonymized or aggregated form and is not intended to personally identify any individual.

Sharing and Security

We may share limited device data with:

• Advertising networks and demand-side platforms (DSPs)
• Analytics and attribution vendors
• Fraud prevention providers

Partners are contractually bound to process data in compliance with privacy laws.
All device-level data is securely handled and deleted or anonymized once no longer required.

Ad Recipient Controls

Ad recipients can manage how identifiers are used via their device settings:

• Android: Settings → Privacy → Ads → Delete Advertising ID or Opt Out of Ads Personalization
• iOS: Settings → Privacy & Security → Tracking → Allow Apps to Request to Track

Additional opt-out options include:

• Network Advertising Initiative (NAI) Opt-Out Tool
• Digital Advertising Alliance (DAA) Consumer Choice Page
• YourAdChoices AppChoices

Legal Basis and Retention

Processing is based on legitimate business interest in supporting ad delivery and measurement.
Data is retained only as long as needed for campaign performance and reporting, then anonymized or deleted.

9. Use of Mobile Device Identifiers for Targeting Prospective Business Partners and Customers

Overview

In addition to consumer advertising, RealTech Power Marketing may use mobile device identifiers and related technologies to reach prospective business partners, advertisers, and enterprise clients through digital campaigns.

This enables us to connect with organizations that may benefit from our services while maintaining responsible data practices.

Types of Information Collected

For business-targeted outreach, the information collected may include:

• Mobile advertising identifiers (GAID, IDFA, or equivalent)
• Device, browser, and operating system details
• Business-related browsing or engagement behaviors
• IP address and approximate business location
• Ad interaction data such as views, clicks, or content engagement metrics

Purpose of Collection

We process and use these identifiers to:

• Deliver targeted B2B advertising and outreach campaigns
• Identify and reach relevant organizations and decision-makers
• Measure campaign engagement and lead generation outcomes
• Optimize audience targeting for improved relevance
• Prevent fraudulent or invalid activity across campaigns

Data Handling and Safeguards

• All device-level data used for business targeting is aggregated or pseudonymized and not tied to personally identifiable information.
• We do not sell device data to third parties.
• Sharing occurs only with trusted advertising platforms, analytics partners, and demand-side platforms (DSPs) that support our B2B marketing efforts.
• All partners are contractually bound to comply with privacy laws and use the data solely for authorized B2B advertising purposes.

Business Audience Controls

Business users and partners may limit targeted advertising by adjusting mobile or browser settings or visiting:

• DAA’s Consumer Choice Page
• NAI’s Opt-Out Tool
• AppChoices Mobile App

10. Data Retention

We retain personal, business, and device information only for as long as required to fulfill the purposes outlined in this Policy or to meet legal and contractual obligations.
Data is deleted or anonymized once no longer necessary.

11. Security

We maintain industry-standard administrative, physical, and technical safeguards to prevent unauthorized access, loss, or misuse of information.

12. International Data Transfers

Data may be processed or stored in Canada, the United States, or other jurisdictions with comparable safeguards in place.
We ensure compliance with applicable data transfer and protection requirements.

13. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Withdraw consent to marketing or data processing
• Object to data sharing for targeted advertising

For U.S. Residents (CCPA/CPRA)

You may also:

• Request details about data collected or shared
• Opt out of sale or sharing of data
• Limit the use of sensitive data

To exercise any rights, contact privacyofficer@realtechpowermarketing.com

14. Do Not Sell or Share My Personal Information

You can opt out of data sharing for targeted advertising by contacting us directly.

15. Children’s Privacy

Our website and services are intended for business professionals and not directed to individuals under 16. We do not knowingly collect such data.

16. Policy Updates

We may update this Privacy & Cookie Policy periodically.
All revisions will be posted here with a new “Last Updated” date.

17. Contact Us

RealTech Power Marketing
Attn: Privacy Officer
privacyofficer@realtechpowermarketing.com