We target IP addresses of devices with laser-like precision and then match these IP address to physical locations (home, office).
We map an IP to a physical location and serve digital advertisements at the IP level. Your ad service is essentially protected from the effect of fraudulent traffic.
We can capture device addresses from events dating back up to 6 months ago. This feature offers you the opportunity to capture high value attendees of recent events.
We map an area, up to a one mile radius around your subject property address (example: listed property).
Our satellite technology identifies the IP address of the home network and your online ads are served to all devices within the home network.
We can map multiple mini areas within a selected campaign area. This strategy maximizes your budget to serve ads to the highest quality prospective clients Custom Audience (coming soon)
We utilize both online and offline data to engage a target. We target a potential customer by tracking the origin of their name. We cross reference their e-mail address, phone number, address, or name that the person has entered when responding to Real Estate online searches and queries
What Is a Cookie? - A computer cookie consists of information. When you visit a website, the website sends the cookie to your computer. Your computer stores it in a file located inside your web browser.
Cookies Track Devices Not People - The purpose of the cookie is to help websites keep track of your visits and activity. Tracking cookies may be used to create long-term records of multiple visits to the same site and this is how your behavioral patterns are established..
When a System Utilizes Cookies… How Does This Affect Collected Data?
Cookies Are Not Smart - Cookies are text files that are linked to your browser anonymously and can't perform any specific function. Since cookies are text files, they can easily be manipulated. In addition, they can't erase themselves and because they're independent cannot interact with each other
The Problem With Cookies - Issues With Location & Behavior: Cookies are not a reliable source to collect data relating to people's behavior patterns. Various people can switch between multiple devices during a day. Tracking a single person's data across multiple devices results in a disconnected path and tracking a single user's behavioral path is difficult and unreliable.
Bot and Web Crawler Traffic - Many companies use robots to establish behavior patterns of consumers. Bots infiltrate browsers and the information retrieved is not accurate. Cookies are more prone to bot and web crawler traffic. Cookie driven data is not accurate. Many users are erroneously counted and you are paying for wasted ad impressions.
Casual Interest - Cookies capture information when people casually view Home or Real Estate websites but have no interest in Selling or Buying a home. This information is then used to deliver ads which are of no value to the recipients.
Cookie Deletion - Consumers can turn off cookie data and delete this data. Your ads are not served or seen when cookie data is deleted or turned off.
Important To Note - Questions regarding the transparency of cookie based data is raising concerns. Browsers and operating systems are starting to take cautionary measures whereby cookies are set by default not to retain and store cookies. If the browser is set not retain and store cookies, your paid ads will not be served to these browsers and will not be seen by your prospective clients
Cookies set by websites are literally all things to all people. Visit www.bluekai.com/registry/ and check the cookies that represent your personal information and behavioral patterns on the ad exchanges and all the segments that cookies have determined you fall into, This information is based on your computer searches and viewing habits.
How accurate is your cookie displayed information? If it is determined that your information is not accurate, then how many other prospective clients' information is not accurate.
In many cases this creates a virtually endless amount of impressions which may be based on inaccurate information collected and determined by the cookies. Many of these inaccuracies are a result of bot and web crawler traffic. Here's reality, Your ads in many instances are delivered to people who have no interest in selling or buying a home… your money wasted!